A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
Kat Von D brand launched at Sephora in 2008, was fully acquired and renamed by KENDO Brands at the start of the year, and as of this week, KVD Vegan is at Ulta Beauty too.